See the OPINION OF THE 2013 PARTICIPANTS!
“We are very satisfied with this year’s Feicon Batimat, because it was very technically focused with a highly qualified audience. More than 90% of the visitors we saw at the expo were effective buyers for their companies. We received merchants and builders, which are our target market, and were able to show our new projects and give our brand visibility. We believe that the expo will help us consolidate our operations in regions where we already work and help us expand to new regions. We plan to be back in 2014.”
Francis Arnoldo, Executive Director Aporcellanato.
“We are very satisfied with the 2013 edition of Feicon Batimat. The trade fair has improved significantly in the quality of visitors, with a large contingent of foreign importers. Our stand was full all day and we used that for institutional purposes, to publicize our brand and present our new products. We got a lot of pre-orders during the fair and we expect to reach three thousand by the end, as well as R$3 million in sales after the event. We will be back next year.”
Manoel Fernandes Flores, Executive Officer Astra.
“The company launched the VIVA Utile line for organization at Feicon Batimat 2013. We are already known for our high quality affixation products and at the expo, we reinforced our image by presenting a range of products for home decoration and organization. This was also the first time that Bemfixa participated in the event with the new logo and the VIVA Utile, VIVA Bricolage, VIVA Garden, VIVA Baby and Smartfix brands. Participating in Feicon Batimat is always good business.”
Sandra Shimabukuro, Marketing Coordinator Bemfixa.
“For us, Feicon Batimat is very focused on new client capture and prospecting. We received about four thousand people at our booth where new business came in. The expo is a great opportunity to serve electrical professionals. At the event and afterwards, we always get new business and we expect to grow 15% over last year. Visitors to the expo are essential to our business. This was the second time we participated and we should be back next time.”
Renan Pamplona Medeiros, Operations Officer Blumenau Iluminação.
“Feicon Batimat is one of the key opportunities for national and international manufacturers to publicize their products, especially launches and new products. The expo has an excellent public from across Brazil and around the world. The company plans to participate in the next edition.”
Daniel Pereira Coutinho, Home Paints Product Coordinator Condor Pincéis.
“The event was very positive with an active visitor base and a sizeable number of merchants and builders, which are among our top clients. We did a lot of business at Feicon Batimat and with each edition, we add more clients. The event is a success!”
João Brito, Sales Supervisor Cortag.
“This year, we noticed that Feicon Batimat had a more qualified public that is researching prices, with a solid group of visitors/buyers form the North and Northeast. For us, the fair is more institutional, but we still expect to prospect from R$8 to 12 million during the event and generate R$500 thousand in business. We have participated since 1999 and the fair has always brought us solid results in a week of meetings with clients.”
Ronaldo Guollo, Executive Director Esaf Ibrap.
“The event gathered the key players in the industry and consolidated important trends for the next cycle. The diversity of visitors and sheer number of products and services reaffirm Feicon Batimat as the trade fair for construction, adding experience and business for our company. It is always a good opportunity to make new contacts and renew important partnerships for Eternit. We did great networking and signed some excellent contracts. We believe in the strength of the event to publicize our launches and that is why we always participate.”
Marcos Intelisano, Marketing Manager Eternit.
“Feicon Batimat is a very important event for us. This year, we saw a very qualified audience. We did good business during the event and received several visitors from public agencies. We expect to cultivate new relationships and increase revenues. We plan to be back next year.”
Jonathan Moliterni Haubert, Marketing Analyst Exatron.
“Today, Feicon Batimat is the best way to reach consumers and at the same time, gives us the opportunity to present our company and see the competition. The fair has international reach, and we receive buyers and suppliers from around the world. It also an institutional appeal, showing which companies are really invested in the market. We have been in direct contact with resellers, representatives, importers and technical assistance, which are our target markets. We expect to increase our geographic footprint and sales as a result of our launches, visibility and brand perception. Every two years, Fabrimar is at Feicon Batimat.”
Pedro Ipanema, Marketing Manager Fabrimar.
“The expo has been excellent since the first day and we have done good business. We expect to expand our sales and make new launches via Feicon Batimat. The expo’s importance comes from increased brand visibility, greater publicity of our products and being in contact with visitors from around the world. We plan to participate in the next edition, like every year. There are not a lot of construction trade fairs that are worth the investment and Feicon Batimat is definitely one of the main ones.”
Rene Game, Marketing Manager Fame.
“Fortlev has participated in Feicon Batimat since its first edition. It has always been important to the company to participate. We close a lot of deals with engineers, small and large builders and it is also extremely important to strengthen the brand with the market.”
Mauro Rebuli, Marketing Manager Fortlev.
“This is the third time we’ve come to Feicon Batimat. Fortunately, the construction sector has been one of the fastest growing and the fair has grown with it. Proof of this was the qualified visitation of professionals. We are very satisfied with the business in our segment and the fair always brings a lot of new materials, especially in PVC and automation. We always have a lot of factories interested in our products. Our expectations were met; we had about 100 visitors a day and prospected several new clients. The fair is a great place to show your products and we are here to present our company and look for new partners.”
Gustavo Lazo, Application Engineering Supervisor Full Gauge.
“This is the first event in the construction sector that Goodyear has participated in, as we have just now gotten into construction tools, and the 100 launches we brought to the booth are the first in this line. Our participation in Feicon Batimat was strategic, to build partnerships with big clients and distributors. This year, we were able to negotiate more than 30 points of sale, which will be opened nationwide.”
Bruno Bortman, Product Executive Goodyear.
“The Incefra Group participated in Feicon Batimat 2013 with launched developed by its four companies: Incefra, Incenor, Luxory Cerâmica and Tencogrés. For our four brands, the expo is without a doubt the biggest in the construction sector in Latin America. This year, the expo was even better in terms of size and diversity of launches, options for new technologies and innovations that facilitate product application, expediting construction processes and increasing project quality.”
Marco Diehl, Marketing Officer Grupo Incefra.
“At the event, we were able to make contact with an excellent group of consumers and professionals who were able to see our products through applications and demonstrations by technicians who were at our Cascola workshop table. We also had the opportunity to receive our clients, allowing for better, stronger relationships with them. We have been doing Feicon Batimat for several years and it’s a partnership that should continue for the coming years.”
Lilian Llorca, Trade Marketing Manager Henkel.
“Feicon Batimat 2013 was very positive: we got good coverage in the media with our launches, which made us very happy. In general, the expo was good and we expect growth, especially as regards electronic lock launches that we presented. IMAB and Brumet always participate in Feicon Batimat every two years so we are interested in coming back in 2015.”
Paula Redondo, Marketing Manager Imab.
“For Junifer Ferragens, participating in Feicon Batimat is a key driver of new business and contacts. The company’s stand was very busy with visitation from consumers interested in our solutions. What potential clients look for most here is the possibility of realizing their dreams and seeing their personal identities in our products, which are developed according to each individual for an exclusive product. In addition, visitors were interested in metals for wood products like doors and windows.”
Paulino Yamagami, Production Officer Junifer.
“At this edition of Feicon Batimat, we saw the approximation of our clients and better relations, which were among our goals, in addition to publicizing our products and maintaining the strength of our brand. At the event, we were able to perceive our positioning in the market.”
Gabriel Lebarbenchon, Marketing Coordinator Komeco.
“This is our first year exhibiting at Feicon Batimat. We are very pleased with the results we’ve achieved. We have already registered more than 50 distributors. Our goals in exhibiting are to publicize our brand and future business.”
Paulo Simões, Commercial Officer Krader.
“We have been at several editions of Feicon Batimat and all were very positive. The fair brings visitors from across Brazil and they are very focused. Our institutional strategy of selecting our clients, which are mostly already loyal to the company, was met. We will definitely participate in the next editions. In 2014, Krona commemorates 20 years in the market and Feicon Batimat will be our celebration.”
Andreas Schubert, Marketing Manager Krona.
“Lâmpadas Golden brought 25 launches focused on LED technology to the 19th edition of Feicon Batimat. The products, focused both on retail and the B2B market, drove sales, with estimated growth of about 30%. With strong institutional appeal, the expo represents a showroom for Golden for the segment that accounts for 65% of our business, represented by the electrical and construction materials segment. The event, considered an avant première of what Golden will present to the market this year, allows us to focus on specific lines for a segmented audience and structure segment strategies that will help us grow.”
Ricardo Cricci, LED Division Director Lâmpadas Golden.
“For Lorenzetti, which was once again presenting the largest stand at the expo and this year commemorated 90 years in the market, Feicon Batimat 2013 was one of the best ever. The event was essential to closing deals and better relations with clients, suppliers, partners, consumers and employees, who help make the company a market leader and innovator. We plan to participate in the next edition of Feicon Batimat.”
Alexandre Tambasco, Marketing Manager Lorenzetti.
“This year, we did a different booth, bringing a “piece of the factory,” which was very well received by our clients and friends who visited us. Our resellers could see what our factory is like and this brought very positive results. I believe that this will quickly be reflected in sales.”
Rodrigo Morell, Marketing Manager Sil.
“We noticed that the expo gets better every year and visitors are increasingly specific and qualified, very close to our target market where new client prospecting is very positive. For us, builders, possible partnerships and doing business are they key features of Feicon Batimat”.
Wellington Vizoni, Officer Soletrol.
“Suvinil’s booth was completely demonstrative and visitors could learn how to apply our product, see color results and feel textures. Our goal was total understanding of our products and the results were the best possible. We always participate in Feicon Batimat because it attracts new business and expands our client network.”
Antônio Lacerda, Senior Vice President Suvinil.
“Feicon Batimat was very interesting this year, very busy and we noticed that visitors were very qualified. We were able to see a lot of new products and launches in various construction segments. We also do great business at the trade fair and we expect to schedule many visits with new contacts captured here. The fair brings a great return an in 2014 we will be at Feicon Batimat”.
Homero D.Moreira, Commercial Officer Taschibra.
“Universo participates in Feicon Batimat every two years and this was the first year that we did business with the launch of Acrílico Standard with excellent results. We expect to earn more clients, including outside of Brazil. We received international visitors, current clients and prospects.”
Douver Martinho, President Universo Tintas.
“We are very happy! We were in contact with clients who are merchants, resellers and wholesalers, which are our strategic markets. We saw an excellent flow of clients thanks to the wide variety of products that we offer. We did great business and are concluding our experience with expectations for future business involving exports, major buildings and developments and expanded business at points of sale. Feicon Batimat always brings in good business and that is why we are here every year. On average, our booth receives around 3,000 visitors/day. In 2014, the event will be held during the World Cup, which will make it even more important for our business.”
Luiz Carlos, Sales Manager VB Cristais.