The Feicon Batimat 2011 edition drove the construction market. It counted on the presence of a highly qualified public and of many exhibitors that displayed their products and services at the main event of the sector in Latin America.
Check the full Post Show Report, a report showing the results of the event’s last edition. In this document you will have the opportunity of checking the statistics and success of the edition 2011.
Check below the exhibitor testimonials about FEICON BATIMAT 2011:
ANANDA METAIS - “In 2011 Ananda Metais completes ten years of participation at FEICON BATIMAT. This milestone is very special for the company, as along all those years the fair contributed for the consolidation of its name in the civil construction market and in segments in which today it is national market leader, such as drywall. The fair also significant helps in the maintenance and strengthening of the already existing commercial relations.” – Matheus Lopes, Marketing Manager.
BOSCH - “Participating in an event with this dimension is a great opportunity to show our products and solutions intended to one of the most important business generating poles currently in Brazil, which is civil construction. FEICON BATIMAT is one more way to strengthen the image of our brand, as well as the services and products quality.” – Rafael Campos, Sales Manager of the Thermotechnology Division.
CETEC - “This event is important because we introduce novelties and new technologies to the construction sector, with short-term satisfactory return.” – Alexandre Barbosa, Commercial Manager.
DENVER IMPERMEABILIZANTES - “FEICON BATIMAT is an excellent opportunity to generate new businesses. We already have innumerous scheduled projects to execute in the after-fair. Exactly for this reason we continue loyal to the event. We received this volume of visitors mainly in the first days of the event. At the closing, the profile changed and we were visited by storeowners, always interested in knowing novelties. The company had already observed a growth of around 15% in the retail sales volume, directly linked to the new service and sales structure that we are adopting, with a language much more directed towards the storeowner. And FEICON BATIMAT 2011 will have a direct contribution on the next growth indexes that we will have along the year.” – José Simões Filho, Retail Business Manager.
ELUMA - “The event surprised positively. We received a large number of customers from all over Brazil and were able to strengthen the Eluma brand and reinforce the advantages of using copper products. We perceived in this edition the qualification of the FEICON BATIMAT visiting public, mainly formed by solar heater manufacturers, storeowners, sellers, builders, designers, plumbers, and installers.” – Luis Massucato, National Head of Sales for Civil Construction.
EMMETI - “For EMMETI, once again the participation at Feicon was important to mark our presence in the market, advertising our brand, our institutional image, based on innovation, efficiency and sustainability.” – Marcos Pelizzon, Commercial Director.
FORMICA - “FEICON BATIMAT serves architects, engineers, designers, builders and opinion makers, enabling the manufacturer to be closer, and with the advantage of exhibiting clearly and objectively, through the segment specific materials. Formica has obtained considerable results with its remarkable work and launches that meet and exceed expectations.” – Eunice Monteir, Marketing Coordinator.
FORTLEV - “At FEICON BATIMAT we tightened relationships with customers and specifiers of our products. We received customers from several parts of Brazil, and achieved businesses and a better brand positioning. Our participation in the Fair is always advantageous.” – Ana Lúcia Rodrigues, Corporate Marketing Manager.
GERDAU - “At FEICON BATIMAT we have the opportunity of showing our public the fruit of an 110-year work, based on the commitment to and satisfaction of our customers, in the quest for excellence of our products and services. An example of that is the ecologic seal, a certification granted by Instituto Falcão Bauer da Qualidade to several Gerdau products, ensuring that the company has an environmentally sustainable production. It is also the moment of exhibiting the company’s entire product line, indicating their versatility and quality.” – Renato Bernardes, Marketing Director of Gerdau Civil Construction Products.
GRUPO INCEFRA - “The participation in the Fair expanded the business opportunities with large constructors and ventures. We received about 500 registrations per day and over 3,000 visitors daily at our booth, a fact which surpassed our expectations.” – Marco Diehl, Commercial Director.
GRUPO TERRA BRASIL - “The strategy was successful and the visiting public was a surprise in quantity and quality; several companies and professionals operating in the civil construction sector and in the real estate market visited our space, all of them attentive to the differentials of our products and willing to close future deals." – André Miranda, Commercial Director of GreenWall Ceramic.
MULTIDOOR - "The fair is a marketing tool of Multidoor, at which the public has access to the novelties, such as the partnership with the American company Matheus Global, which brought a window and door technology named “next generation”, with isolating glass and PVC." – Rodrigo Pimentel Lopes, Exports Director.
PKO DO BRASIL - "Participating in the 19th FEICON BATIMAT was summed up in being close to over 150 thousand potential purchasers, and also in the opportunity of introducing its product line and incrementing sales in 2011. Our booth was visited by over 5 thousand professionals from the main Brazilian states, and 80% of them are new contacts. Over a thousand customers were interested in the company’s products and registered for future business meetings. Besides national visitors, we received professionals from Argentina, Uruguay, the United States, Germany, Spain, and Italy.” – Myrian Ang, Marketing Director.
SIMON - “This is the 5th year in which we participated at FEICON BATIMAT. We have invested significantly to quickly bring to Brazil all launches from Europe, especially from Spain, where we are the market leader. Our main action here in the fair is not just to get new customers. Our idea is to continue and grow with them.” – Marcos Vinícius Alvim, General Director.
SOLETROL - “Soletrol is always present at Feicon, because it is a unique opportunity of having contact with our universe of customers, either the architect, the engineer, the builder, the storeowner, or the end consumer. Besides that, it is a way of learning the market expectations and always work to exceed them, developing products that can meet the most diverse needs, from the popular to the high-standard segments.” – Luís Augusto Ferrari Mazzon, CEO.
TORALF - “The success of this first year of ours at the Fair makes us full of pride. We were satisfied with the volume of deals, of visitors at our booth, and with the higher integration with our representatives. The novelties and technologies introduced were beyond expectations.” – Renata Serra, Marketing Manager.
TRISOFT - “FEICON BATIMAT has always been very serious, high-level, and very well organized. This edition was not different; it reached the adequate public in all senses, both as to the number of visits and as to professional profile. The customers loved the innovative products and said to be happy for being able to solve many common construction problems at a single place, which can be checked by the whole world this week.” – Maurício Cohab, CEO.
UNIVERSO TINTAS E VERNIZES - “The event is incomparable all over South America. It is possible to receive and prospect new customers and exhibit products. That is, Universo sees only advantages in participating at a fair this size and fully focused on civil construction.” – Ary Machado, Commercial Director.
WALSYWA - “Walsywa has been participating at the event for many years, and this has been the best, both due to quality and to quantity. We have been receiving visitors from all over Brazil, and even from abroad. We are exhibiting and making demonstrations of our mechanical leg, a great success that eliminates staircases and scaffolds in many works, a technological innovation for the civil construction sector.” – João Pedro Schrott, Managing Partner.
ZEPPINI - "With national and international reach, FEICON BATIMAT relevantly contributes for the advertising of our products, concepts, and technology” – Paulo Rogério S. Fernandez, Executive Director.